Take A Peek At Apple’s Game Changing Packaging Design

Take A Peek At Apple’s Game Changing Packaging Design
technology

Adam Lashinsky's new book describes the company's secret room and regime designed to perfect the consumer experience.

Emma Hutchings
  • 26 january 2012

Adam Lashinsky’s new book “Inside Apple” went on sale yesterday and gives us an insight into the game changing design processes that take place inside the company’s secret packaging room. In a walled-off portion of Apple’s marketing headquarters, employees perform seemingly mundane tasks like repeatedly opening hundreds of prototype boxes, all in an effort to perfect the consumer experience.

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