Users in North America and Europe are more involved in online consumption rather than production.

Social media users in metropolitan China and India are much more apt to be “creators” on the platforms than their Western counterparts, according to a new report.

Forrester Research polled about 100,000 consumers in Asia, Latin America and North America in the second and third quarters of 2011, and the results show that people in emerging markets are often enthusiastic adopters of social media. Among those who have Internet access, 93% report using social media once or more a month vs. 49% in the seven European countries in the study — the U.K., France, Sweden, the Netherlands, Spain, Germany and Italy. Mashable

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