In Brief

Zombies, Run! is an augmented audio running game that challenges users to rebuild civilization after a zombie apocalypse by completing location- specific tasks while running in the real world.

In our research for the Future Of Gaming report, the PSFK consulting team explored the ways developers are making their games compelling and accessible to a wider audience. One example of innovation in Game Functionality And Systems is Zombies, Run!– a soon to debut augmented audio running game for the iPhone, iPod touch and Android that challenges users to rebuild civilization after a zombie apocalypse by completing location- specific tasks while running in the real world. Players will launch the app and don headphones to hear audio direction on how to collect in-game items such as medicine, ammo, batteries, and spare parts which can be used to build up and expand their bases, while getting orders, clues, and a continuing story through their headphones. Missions will last around 20–30 minutes in real-time and the platform will also record the distance, time, pace, and calories burned during all runs. the game may soon integrate functionality from the fitness app RunKeeper.

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