Is Automation The Future Of Business Strategy Management?
Does business process management software hold the key to automated and more efficient communication and impact the objectives, priorities and actions of individual corporate teams and disciplines?
An opinion piece in Forbes (from 2011) got us thinking about what 2012–and beyond–holds for business strategy. At a time when businesses continue to seek out opportunities for software and technology to create process, productivity and cost efficiencies by automating wherever possible, can the processes of business strategy itself–the response to and execution of it within an organization–and even product innovation, ever be automated or facilitated by technology?
According to the author of the Forbes article, while enterprise software and data analysis tools generate productivity gains (and more informed decision-making) for many businesses, most businesses still stumble in determining the ideal (and still very human process) of actualizing business strategy and synchronizing company activities against changing business priorities. Existing enterprise systems may provide employees with additional data or productivity tools, but they do not communicate or help inform employees of new priorities based on strategy changes made by management. By employing enterprise software and technology to inform managers of the effect of these decisions on their individual group’s goals, aligned against the company’s goals, the process of synchronizing priorities and actions to changes in corporate strategy could theoretically be automated quite effectively effectively.