Twin Atlantic used their followers to help promote their new album by having them add a specific hashtag to their Instagram photos, creating a participatory campaign.

Instagram's integration into Facebook is a positive sign for the platform, which boasts some 15 million users that have downloaded the photo-app on their iPhones. Scottish band, Twin Atlantic, decided to reward their fans with exclusive video and audio content for sharing Instagram images and hashtagging them with #freetwinatlantic when they post to Twitter. To encourage their fans to participate, they issued this statement:

Share your Instagram photos using #freetwinatlantic to unlock exclusive Twin Atlantic audio and video content, only available here. The more Instagram photos you share with #freetwinatlantic, the more content you help unlock. Every fan-submitted Instagram photo will become an original tile on the Virgin Mary photo mosaic poster, available for pre-order now!

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