Band Give Fans New, Free Content For Boosting Its Presence On Instragram

Band Give Fans New, Free Content For Boosting Its Presence On Instragram

Twin Atlantic used their followers to help promote their new album by having them add a specific hashtag to their Instagram photos, creating a participatory campaign.

Plus Aziz
  • 13 january 2012

Instagram’s integration into Facebook is a positive sign for the platform, which boasts some 15 million users that have downloaded the photo-app on their iPhones. Scottish band, Twin Atlantic, decided to reward their fans with exclusive video and audio content for sharing Instagram images and hashtagging them with #freetwinatlantic when they post to Twitter. To encourage their fans to participate, they issued this statement:

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