Viewers will be able to choose if they want the media corporation to delete the information it collects about them via sites such as the company's iPlayer.

Image via Electricpig

This article titled “BBC creates charter for use of web data” was written by Tara Conlan, for guardian.co.uk on Wednesday 25th January 2012 17.36 UTC

The BBC is creating a “crystal mark” charter for the use of data on the web.

The charter is due to be unveiled within a couple of months and will allow viewers to choose if they want the BBC to delete information the corporation has collected about them via websites such as the iPlayer.

Speaking at the Oxford Media Convention, BBC director of policy and strategy John Tate said: “Essentially it's like a crystal mark for the use of data on the web.”

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in