Viewers will be able to choose if they want the media corporation to delete the information it collects about them via sites such as the company's iPlayer.
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This article titled “BBC creates charter for use of web data” was written by Tara Conlan, for guardian.co.uk on Wednesday 25th January 2012 17.36 UTC
The BBC is creating a “crystal mark” charter for the use of data on the web.
The charter is due to be unveiled within a couple of months and will allow viewers to choose if they want the BBC to delete information the corporation has collected about them via websites such as the iPlayer.
Speaking at the Oxford Media Convention, BBC director of policy and strategy John Tate said: “Essentially it’s like a crystal mark for the use of data on the web.”