Brewery’s Crowdsourcing Project Designs New Beers On Facebook

Brewery’s Crowdsourcing Project Designs New Beers On Facebook
technology

Samuel Adams invites fans to choose the different aspects of a new brew with "Crowd Craft" app.

Emma Hutchings
  • 20 january 2012

The Samuel Adams brewers are teaming up with social media enthusiast Guy Kawasaki to crowdsource a new beer through Facebook. The “Crowd Craft” project uses an interactive Facebook app that invites fans to help determine all of the different aspects of the collaborative brew.

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