In Brief

Samuel Adams invites fans to choose the different aspects of a new brew with "Crowd Craft" app.

The Samuel Adams brewers are teaming up with social media enthusiast Guy Kawasaki to crowdsource a new beer through Facebook. The “Crowd Craft” project uses an interactive Facebook app that invites fans to help determine all of the different aspects of the collaborative brew.

Beer drinkers will be able to weigh in on the color, clarity, body, malt (sweetness), hops (bitterness) and yeast (finish/ complex flavors) of the new brew until February 5th. After this date, Samuel Adams will use the favorites from each category to develop the recipe for the crowdsourced beer.

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