Billboard Housing Concept Helps Finance Homes With Ads
Design studio Apostrophy's creates a prototype that puts outdoor media on traditional housing.
Bangkok-based design studio Apostrophy's has come up with a concept for billboard houses in Thailand that put outdoor advertising on homes with the aim of reducing visual clutter while still promoting brands. This would create a new channel and finance model for advertising as the space is leased in installments paid to the homeowner, making advertising investments more flexible and reducing home ownership costs. It is also one possible solution to the rising costs of outdoor media in Thailand.