Billboard Housing Concept Helps Finance Homes With Ads

Billboard Housing Concept Helps Finance Homes With Ads
Advertising

Design studio Apostrophy's creates a prototype that puts outdoor media on traditional housing.

Emma Hutchings
  • 31 january 2012

Bangkok-based design studio Apostrophy’s has come up with a concept for billboard houses in Thailand that put outdoor advertising on homes with the aim of reducing visual clutter while still promoting brands. This would create a new channel and finance model for advertising as the space is leased in installments paid to the homeowner, making advertising investments more flexible and reducing home ownership costs. It is also one possible solution to the rising costs of outdoor media in Thailand.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.