Blip This! Can Blippar Be The Firefox Of The Real World?
Phone app makers want their service to become the default service when it comes to browsing the real world with the camera on your mobile device.
On my current visit to London, I noticed an ad on a bus which had a mobile-related call-to-action mechanism. At the bottom of the chocolate bar advertisement was a little icon and a message “Blip This”. The confectionery company was basically asking people to look through their phones using the Blippar site to vote on which new flavor of Kit Kat chocolate bar Nestle should make.
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