The German automaker experienced surprising growth last year as customer demand for luxury vehicles increased again in the US and China.

This article titled “BMW enjoys record sales as upmarket car demand soars” was written by Dan Milmo, industrial editor, for guardian.co.uk on Monday 9th January 2012 13.47 UTC

BMW enjoyed record sales last year as the world's largest luxury carmaker said it expected the boom in upmarket motors to continue this year.

The German automotive group behind the Mini, BMW and Rolls-Royce marques said worldwide sales rose 14% to 1.67m vehicles in 2011, spurred by strong demand from China and a resurgent United States. The announcement came on the opening of the Detroit Motor Show, the industry's gala event, and in the wake of confirmation that Rolls-Royce had posted the most successful 12-month sales period in its 107-year history.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)