BMW Lets You Race A Virtual Car Up The Side Of A Building

BMW Lets You Race A Virtual Car Up The Side Of A Building

The German auto maker launched a new promotion that had players logging in on Facebook using a Galaxy tablet to steer their vehicle around a projected track in the middle of city streets.

Emma Hutchings
  • 25 january 2012

This recent campaign for BMW South Africa used interactive gaming as a public installation to encourage community. It allowed consumers to engage with the brand in a new way, by racing a virtual car on the side of a building. Johannesburg-based agency iLogic developed the large-scale video projection with Facebook integration, which was featured in the busy main streets of major cities across South Africa over eight nights.

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