BMW Lets You Race A Virtual Car Up The Side Of A Building
The German auto maker launched a new promotion that had players logging in on Facebook using a Galaxy tablet to steer their vehicle around a projected track in the middle of city streets.
This recent campaign for BMW South Africa used interactive gaming as a public installation to encourage community. It allowed consumers to engage with the brand in a new way, by racing a virtual car on the side of a building. Johannesburg-based agency iLogic developed the large-scale video projection with Facebook integration, which was featured in the busy main streets of major cities across South Africa over eight nights.