BP America Puts Fans Face-To-Face With Olympic Athletes Using Augmented Reality

BP America Puts Fans Face-To-Face With Olympic Athletes Using Augmented Reality
technology

The oil and gas giant is sponsoring nine Olympic and Paralympic athletes with a virtual experience that gives fans a behind the scenes look at the team member's lives.

Jeremy D. Williams
  • 24 january 2012

BP America has announced support for nine U.S. Olympic and Paralympic athletes with an augmented reality experience using virtual trading cards available in Bloomberg BusinessWeek magazine. Fans will be able to take an exclusive glimpse into the lives of U.S. Olympic and Paralympic hopefuls as they share a personal insight that’s helped them reach sport’s upper echelon. As the official U.S. Olympic Committee energy partner through 2016, BP America will also use this initiative to nurture the next generation of Olympians and Paralympians.

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