This Week In Brand Strategy And Marketing
PSFK curates some of the strategy, digital and creative advertising news catching our attention.
We’re back with our weekly recap of the interesting and inspiring, with a particular eye for what shifts and ideas brands should be tracking to, evaluating and acting on. Here is a look at some standout business strategy, brand-building and digital media stories that caught our attention this week.
Discussions Shaping Strategy, Creativity & Innovation (or just interestingness…)The Truth: Creativity Comes from Blending Dissonant Goals Into Radical Harmony Majority Report: Looking Through the Digital Hype Clueless in Davos I’m Done with Star Wars, the Muppets and LEGO (on rehashing culture nostalgia, at the expense of originality) Seth Godin: If You’re An Average Worker, You’re Going Straight to the Bottom How We Read Online (based on eye-tracking research) Embracing the Mothers of Invention (Kickstarter as a source of discovery for new innovations, ideas) Why the US Will Never, Ever Build the iPhone (on our deficit – and China’s advantage – in skilled labor and production) Can Pinterest and SVPPLY Help You *Reduce* Your Consumption? (implications for brands) Six Building Blocks to Innovation in Your Agency
Notable Ideas: New Products, Platforms, Projects and Services