PSFK curates some of the strategy, digital and creative advertising news catching our attention.

We’re back with our weekly recap of the interesting and inspiring, with a particular eye for what shifts and ideas brands should be tracking to, evaluating and acting on. Here is a look at some standout business strategy, brand-building and digital media stories that caught our attention this week.

Discussions Shaping Strategy, Creativity & Innovation (or just interestingness…)

The Truth: Creativity Comes from Blending Dissonant Goals Into Radical Harmony Majority Report: Looking Through the Digital Hype Clueless in Davos I'm Done with Star Wars, the Muppets and LEGO (on rehashing culture nostalgia, at the expense of originality) Seth Godin: If You're An Average Worker, You're Going Straight to the Bottom How We Read Online (based on eye-tracking research) Embracing the Mothers of Invention (Kickstarter as a source of discovery for new innovations, ideas) Why the US Will Never, Ever Build the iPhone (on our deficit – and China's advantage – in skilled labor and production) Can Pinterest and SVPPLY Help You *Reduce* Your Consumption? (implications for brands) Six Building Blocks to Innovation in Your Agency

Notable Ideas: New Products, Platforms, Projects and Services

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