This Week In Brand Strategy & Marketing
PSFK curates some of the strategy, digital and creative advertising news catching our attention.
After a brief hiatus, we’re back with our weekly recap of the interesting and inspiring, with a particular eye for what shifts and ideas brands should be tracking to, evaluating and acting on. Here is a look at some standout business strategy, brand-building and digital media stories that caught our attention this week.
Discussions Shaping Strategy, Creativity & Innovation (or just interestingness…)The Rise of the New Groupthink (on the value of – and balance between – individual thought and creative processes, vs. collaboration) Strategy Essentials You Ignore At Your Peril The Barbarian Group’s Timeline of 2011 Social Media Evolution (a look back at the shifts that serve as the platform for 2012) 101 Examples of Social Business ROI What Do Consumers Want From Social? The Risks of SOPA, According to The Oatmeal The IPO Market is Dying (or why many companies prefer to stay private) How Google & Co Will Rule Your Reputation: On Our Increasingly Public (and measured) Profiles: Millward Brown: The Study of Business Growth
Notable Ideas: New Products, Platforms, Projects and Services