Joseph Herscher creates sprawling Rube Goldberg-esque kinetic sculptures in his Brooklyn apartment that perform mundane actions with multiple intricate steps.

Brooklyn-based computer programmer and kinetic artist, Joseph Herscher, doesn't read the newspaper like you or I, instead, he has built a ridiculously, elaborate Rube Goldberg contraption (a complex gadget that performs simple tasks) to turn the page for him. Rekindling the unique pleasure of the Rube Goldberg machine, Herscher takes a sip of coffee, igniting an 18-step process with pulled strings, pencils, paintings, rolling balls, burning fuses, a laptop, fly swatters, and even a pet guinea pig. What's most compelling about his ‘Page Turner' device is the unpredictable way it cleverly exceeds our expectations which each upcoming action, as an unfolding story is connected to a mindless activity. Yet, in the end, our mouth is agape with awe at the complex nature of the entire set-up.

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