Brooklyn-Based Workshop Offers Local Designers Resources To Create And Manage Their Own Brands

Brooklyn-Based Workshop Offers Local Designers Resources To Create And Manage Their Own Brands
Advertising

A Brooklyn atelier helps designers create high-quality fashion via a more transparent processes.

Alice Chan
  • 3 january 2012

Brooklyn Sewn is a new in-house fashion atelier in Williamsburg that is working to keep the tradition of creating high-quality garments alive. The brain behind it all is David Gensler, founder of the Keystone Design Union–a Brooklyn-based design consultancy, and apparel label Serum Versus Venom. The atelier offers everything from pattern-making to production runs, giving local designers control over the entire production process and the opportunity to produce their brands on a small, accountable scale. Designers can also take advantage of the strategic and marketing services that Keystone Design Union provides. Gensler aims to rebrand sustainability in clothing production, stressing that what used to be an economic term has now been co-opted as a marketing tool. As Ecouterre writer Amanda Coen discovered in her interview:

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.