Indie-Fashion Pioneer Reveals Secret To Her Success
Wendy Mullin, the indie mastermind behind Built By Wendy shares her thoughts on Do-It-Yourself Cred, Courtney Love, and the difficulties of being a small design label.
It isn’t very often you get to meet someone whose career you’ve been following for decades, and furthermore watched emerge from the back pages of your favorite magazine into a full fledged international success. However, such is the case when PSFK recently was able to catch up with Built by Wendy designer Wendy Mullin, no doubt on her way to putting the finishing touches on her newest piece.
Considered by many to be one of New York’s most established independent designers, this native of Chicago founded her company in 1991 while studying at the University of Kansas before moving to New York in 1992 to study at FIT. While working part time at two prominent downtown independent record stores she set up mini clothing boutiques within each store to sell her much coveted clothing and guitar straps. In addition, she also became a fixture in both the music and art scenes working as a costume designer and stylist for music videos for influential bands such as Sleater Kinney and Pavement, and as a freelance designer for Kim Gordon’s X-Girl collection, as well as Mike D’s X-Large.