Ed Cotton: In Order To Gain Trust, Businesses Need More People Skills

Ed Cotton: In Order To Gain Trust, Businesses Need More People Skills

Smart companies will value societal issues and social competence if they want to build consumer loyalty and a good industry reputation.

Sam McNerney
  • 30 january 2012

Edleman has just released its latest Trust Barometer and it makes for an interesting read as trust levels in business and government seem to be in decline worldwide. The only improving sector appears to be media.

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