Cadbury Marks 1 Million Facebook Fans With Huge Chocolate Thumbs Up

Cadbury Marks 1 Million Facebook Fans With Huge Chocolate Thumbs Up
technology

The giant sculpture was commissioned by the chocolate maker to celebrate its following on the social network.

Emma Hutchings
  • 20 january 2012

This fun fan appreciation campaign from Cadbury was developed to celebrate reaching one million fans on its UK Facebook page. A chocolate construction resembling a giant Facebook-style “like” thumbs up was commissioned and broadcast live for two days, inviting fans to add their own piece to the growing mass.

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