Embracing inevitable change, not fighting it, will be the only way to successfully innovate in the future.

The Greek philosopher Heraclitus said “the only constant is change.” To those passionate about working at the crossroads of sustainability, business, and design, this is not a new idea. In fact, it may be basic common sense. We point to systems that resist change as the crux of the problem, and call the heroes among us “change makers.” We may devote our entire professional lives to making change, as intrapreneurs or entrepreneurs. We nod in easy agreement that change is inevitable and to resist is futile.

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