As China’s Advertisers Move Online, Web Ads Get More Creative [Headlines]

As China’s Advertisers Move Online, Web Ads Get More Creative [Headlines]

Advertising firms in Asia are relying on digital ads more frequently in order to get around strict governmental quotas on ad length and content.

Sam McNerney
  • 11 january 2012

Advertisers in China are turning to digital to avoid soaring media inflation and government restrictions on ad time, but the trend is producing an unexpected benefit for consumers: better, and often, funnier ads. AdAge Global.

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