The application could be used by customers to team up for large gifts or charity fundraising.

Citibank has begun using Facebook to allow its fans to pool their rewards points with others. The innovative application of the social network platform is available to its rewards program users when they visit the ‘Thankyou Point Sharing' tab of Citibank's Facebook page.

Once customers have downloaded the app and connected their account, they can start a rewards pool with others, describing what it's for and naming one person who will have control over the points. Users can promote their rewards pool by sharing links on their Facebook pages or privately inviting other Citibank customers to contribute. Rewards points could be shared to reach a personal goal, purchase a group gift or raise funds for charity. Citibank is also giving away 2,500 free rewards points to the first 4,000 customers who sign up.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in