Malaysian company, Nice Executive Coach, is the first ground transportation firm to install the smart devices in their seat backs.

Transnational public travel company Nice Executive Coach launched an on-board infotainment system yesterday that lets travelers watch movies, listen to music, play games, browse the internet and read the news. The company, which has stops in Kuala Lumpur, Singapore and Penang has become the first to install the state-of-the-art BlueICE system in Malaysia.

A tablet is mounted in the back of every seat, with a 7-inch touchscreen that lets passengers access over 30 movies, as well as games, music and internet browsing. The BlueICE tablet runs on Android Froyo 2.2 and all coaches are connected to a mobile broadband service provided by the Yes network. This allows the technical team to monitor and maintain the system and perform remote content updates. The infotainment system also includes a GPS tracking feature similar to that on airplanes, which provides real-time information like the current location and expected arrival time.

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