PSFK chats with Dr.Naif Al-Mutawa on the successful promotion of multiculturalism and tolerance via pop culture.

There is no question that America is re-working its foreign policy and perspective on the Middle East in a big way. The US government is acting swiftly to build bridges with Islamic governments not only through policy, but through culture as well.

Dr. Naif Al-Mutawa is one such bridge. His work has been recognized for the immense vision it presents when it comes to framing Islam in a de-politicized manner. His animated franchise, The 99, has been making ripples around the world and is currently in talks with broadcasters to distribute the 2nd season. He is essentially helping restart the conversation on what Islam means, for both the East and West.

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