2-For-1 Travel Offer For Couples Only Requires Dual QR Codes To Be Scanned

technology

Airline promo code is only revealed when two smartphones are placed side-by-side and activated together.

Yi Chen
  • 19 january 2012


Scandinavian Airlines (SAS) launched a 2-for-1 promotional campaign that specifically targeted couples and needed them to sit next to each other in order to reveal a promo code.

The airline noted that trips are usually booked when couples sat down with each other to discuss and plan. To get busy couples to connect, SAS split the campaign video in half and asked couples to scan two unique QR codes simultaneously on their smartphones in order to play the video. The two smartphones had to be touching side-by-side for the video to make sense and for the complete promotional code to be seen.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.