Springwise: Could The Kickstarter Model Help People Achieve Their Fitness Goals?
New website uses crowdfunded rewards to motivate users to accomplish health objectives.
There’s no underestimating the impact of social influences on motivating consumers, and the need for a helping hand is particularly acute when it comes to reaching fitness goals. Recent examples include Finnish Heiaheia, which aims to motivate users by simply making their fitness achievements visible to friends and family. Now, HealthRally takes the concept a step further by allowing supporters to contribute money towards a tangible reward for when the user achieves a particular fitness goal.
Now Track More Ideas
- NYRIW Preview: How Roam Fitness Meets Travelers At The Juncture Of Wellness And Convenience
- Healthy Grocer Caters To Wellness Consumer Demand For Health At Convenience
- DTC & The Future Of Retail: A Look At PSFK’s 2019 Conference Speakers
- PSFK Retail Conference Preview: How A Natural, Cruelty-Free Oral Care Brand Is Disrupting The Industry With A Single Word: Hello