Creative Cut Out Billboard Changes Apperance From Day To Night

Creative Cut Out Billboard Changes Apperance From Day To Night
Advertising

Hair Dye ad incorporates the landscape to effectively promote its product messaging of using natural ingredients.

Yi Chen
  • 6 january 2012


Hair coloring brand Koleston used a simple yet effective advertising strategy to promote its range of natural hair dyes. The company erected a billboard by the sea-side coast of Beirut, Lebanon. The billboard had a die-cut stencil figure of a woman with long flowing hair. The hair will show up in different colors depending on the weather and time of day. The billboard cleverly illustrates the message that Koleston Naturals used natural ingredients in its products.

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