Hair Dye ad incorporates the landscape to effectively promote its product messaging of using natural ingredients.

Hair coloring brand Koleston used a simple yet effective advertising strategy to promote its range of natural hair dyes. The company erected a billboard by the sea-side coast of Beirut, Lebanon. The billboard had a die-cut stencil figure of a woman with long flowing hair. The hair will show up in different colors depending on the weather and time of day. The billboard cleverly illustrates the message that Koleston Naturals used natural ingredients in its products.

During the day, the hair on the billboard is golden yellow, while when the sun is setting, the hair color becomes an intense red. The hair gradually becomes a dark violet color as the evening progresses into the night.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)