The hottest new talent of the week brought to you by PSFK x Arts Thread. This week we share inspiration from a graphic designer influence by vintage sports brands.

Umbro, Sam Smith

In this week's edition of our series of ‘Creatives of the Week’ chosen from ARTS THREAD’s graduate portfolios, we take a look at the specialisms of visual communication and highlight the portfolio of Sam Smith, a 2011 graduate of Winchester School of Art.

Why we like Sam: We like Sam's fresh apprach to sports branding, with an emphasis on vintage aspects. Sam comments on his projects:

Within my graphic work I love to work closely with typography, and find new ways in which I can use it to convey a message. When I'm not in the studio I spend a lot of time playing and watching sports, which is why I have a great interest in design for sport. I have also always been influenced by vintage football memorabilia which greatly influences my working style.

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