Design Your Own Socks Brand Shows Personal Style From Head To Toe

Design Your Own Socks Brand Shows Personal Style From Head To Toe
Design

The small indie company from Portland is taking the world's most important feet by storm, one sock at a time.

Laura Feinstein
  • 23 january 2012

There’s a reason why Portlandia, the wry and witty send-up of hipster counter-culture enclaves from SNL’s Fred Armisen and Sleater Kinney’s Carrie Brownstein, has been such a success: it’s funny because it’s true. Though Portland may have become home to all things twee and ironic, at the heart of it it’s a place where adults of all ages can embrace their inner child and let their “individuality” show. It was then of no surprise to us that the newest company to cater to a growing need for the niche would come out of this rainy Nortwestern city. Sock It to Me sells fun, funky socks—with adorably appropriated tacos, cupcakes, ninjas, mustaches, unicorns and other things that have managed to make it into the hipster lexicon over the past decade.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.