Diet Coke Releases New Fashion Cans In Collaboration With Cosmetics Brand
A partnership with Benefit Cosmetics leads to more stylish packaging as well as a campaign that includes a Facebook app, promotion and make-up videos.
Diet Coke is rolling out a marketing campaign in the UK and across Europe that includes new can designs, a Facebook app and make-up videos, as the brand partners with American company Benefit Cosmetics. This collaboration offers a new way to target their female audience, through fashion and beauty.
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