Diet Coke Releases New Fashion Cans In Collaboration With Cosmetics Brand
A partnership with Benefit Cosmetics leads to more stylish packaging as well as a campaign that includes a Facebook app, promotion and make-up videos.
Diet Coke is rolling out a marketing campaign in the UK and across Europe that includes new can designs, a Facebook app and make-up videos, as the brand partners with American company Benefit Cosmetics. This collaboration offers a new way to target their female audience, through fashion and beauty.
Diet Coke is releasing three different cans featuring floral, zebra and houndstooth prints on female face profiles. On each of the new packs there is a £5 off voucher for shoppers to use when they spend £20 or more online at Benefit Cosmetics.