Are Digital Watermarks The New Alternative To QR Codes?

Are Digital Watermarks The New Alternative To QR Codes?
technology

Design magazine House Beautiful will feature 'Digimarc' icons on its ads for Glidden paint to prevent unaesthetic clutter.

Emma Hutchings
  • 10 january 2012

For next month’s issue of House Beautiful, the design magazine is placing digital watermarks on certain ads and editorial content instead of QR codes. These will allow users who download the Digimarc Discover app for iOS or Android to visit a related video or website when they scan them.

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