Shawn Parr: Disruptive Innovation — The Dog Food Edition
The CEO of Bulldog Drummond interviews Honest Kitchen founder Lucy Postins about how she uses her moral compass to drive her business decisions.
Believe it or not, at one point we actually fed our pets real food. That was, until people-food companies realized they could maximize their resources by mashing together all of their scrap meat, leftover grains, eggshells, and bones, injecting some vitamins, and cooking it up into “kibble.”
Lucy Postins, founder of the human-grade whole-food pet food company, The Honest Kitchen, set out to change all of that, nearly a decade ago. Her line of dehydrated pet food is vibrant with colors from real, whole foods–green spinach, orange carrots, yellow bananas, red cranberries–and packed with protein from healthy and ethically raised animals, such as chicken, turkey, beef, and haddock. Additionally, she has a set of morals that drive everything she does: The Honest Kitchen won’t sell to any pet store that sells puppies, in an effort to fight against puppy mills, and she’s said no thanks to some of the big-box retailers as well in an effort to support independents.