Dodge Hides Cars Around The World And Sends You To Find Them
Three 2012 Journey models were given away by putting clues on Youtube and in TV ads to hint at their location
As part of an ad campaign for the 2012 Dodge Journey, the company hid three of the vehicles across America and gave away clues to their locations in TV commercials and online. Those who were the first to find the Journeys got to keep them as a prize.
Dodge positioned the new vehicle as the “Search Engine for the Real World” and the national TV and digital advertising campaign encouraged people to go out and explore the world. As an incentive, they included the chance to win one of three Dodge Journey vehicles hidden in a scavenger hunt. The cars were hidden in the West, Midwest and East, and the first person to find each Dodge Journey, won it.