Domino’s Lets You Order From Their Billboards With Your Smartphone

Domino’s Lets You Order From Their Billboards With Your Smartphone
technology

The pizza brand has created an augmented reality experience in the UK that allows consumers to get the mobile ordering app, become a Facebook fan and download deals right on the street.

Jeremy D. Williams
  • 4 january 2012

Domino’s Pizza has launched an augmented reality initiative at more than 6,000 sites across Britain to promote their 555 deal. The augmented reality-powered posters enable consumers to download deals, get the Domino’s mobile ordering app and become a Facebook fan through their smartphone. The company used the Blippar app to create the experience.

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