The pizza brand has created an augmented reality experience in the UK that allows consumers to get the mobile ordering app, become a Facebook fan and download deals right on the street.

Domino's Pizza has launched an augmented reality initiative at more than 6,000 sites across Britain to promote their 555 deal. The augmented reality-powered posters enable consumers to download deals, get the Domino's mobile ordering app and become a Facebook fan through their smartphone. The company used the Blippar app to create the experience.

Online orders account for an increasingly large proportion of Domino's business, and mobile sales are naturally a key part of the equation. After success with QR codes, Dominos wanted a more dynamic tool for engaging with customers and augmented reality gives the company a chance to communicate much more than just a pizza deal.

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