Commercials depict intoxicated infants to sell a new line of whiskey-infused candies from French confectionery.

An ad campaign from 2010 depicts young children getting “tipsy” from too much whiskey-infused chocolate. The campaign was created by Denstu, one of the largest advertising agencies in the world, and showcases the alcoholic chocolates made by L'Univers de Chocolat, a world renowned French confectionary based on Sao Paolo, Brazil. Creative directors Felipe Cama and Alexandre Lucas won an award at the Gold Outdoor Lion at Cannes National Advertising Festival for the campaign.

This is not the first time babies have been used in advertisements. The famous E-Trade commercials, which debuted in 2008 during Super Bowl XLII, was an instant hit and is remember for its babies discussing financial strategy. Whether or not people find the use of babies in advertisements controversial, especially inebriated ones, they seem to do the trick when it comes to getting noticed, and selling products.

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