‘Drunk’ Babies Advertise Boozy Chocolate Line

‘Drunk’ Babies Advertise Boozy Chocolate Line
Advertising

Commercials depict intoxicated infants to sell a new line of whiskey-infused candies from French confectionery.

Sam McNerney
  • 19 january 2012

An ad campaign from 2010 depicts young children getting “tipsy” from too much whiskey-infused chocolate. The campaign was created by Denstu, one of the largest advertising agencies in the world, and showcases the alcoholic chocolates made by L’Univers de Chocolat, a world renowned French confectionary based on Sao Paolo, Brazil. Creative directors Felipe Cama and Alexandre Lucas won an award at the Gold Outdoor Lion at Cannes National Advertising Festival for the campaign.

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