adidas has created the adizero F50, a soccer shoe with a microchip embedded in its out-sole that records a wide array of performance related metrics.

In our research for the Future Of Gaming report, the PSFK consulting team explored the ways developers are making their games compelling and accessible to a wider audience. One example of innovation in Game Functionality And Systems is the adizeroF50. Athletic apparel manufacturer adidas has created the adizero F50, a soccer shoe with a microchip embedded in its out-sole that records a wide array of performance related metrics. Users simply wear the cleats and gain insight into their average speed (recorded every second), maximum speed (recorded every five seconds), number of sprints, overall distance, distance at high intensity levels, steps and stride rates. Users can then upload their data to Adidas’ micoach.com, an online training hub, and have it analyzed with a comparison to the world’s top soccer players.

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