Laptop Uses Eye-Control As User Interface [CES 2012]
A new application of eye-tracking technology is set to change the future of user interface design.
Tobii technology, a leading vendor in eye tracking and eye control, is showcasing its latest products at the Consumer Electronics Show (CES) in Las Vegas. They are currently featuring the world’s first eye controlled laptop, which has the potential to forever change the way users interact with their computers. Users will be able to switch between multiple windows, zoom in on certain parts of an image or lines of text, and dim or brighten the screen all by moving or focusing their eyes on certain areas.
Barbara Barclay, General Manager of Tobii North America, comments:
We anticipate that people will be extremely excited to be able to control their computer with their eyes. But what we find most exciting are the opportunities that eye control as part of natural user interfaces offer consumer electronics manufacturers in a range of product categories.
Check out the video below for further explanation of this amazing technology:
Tobii also featured the first eye controlled arcade game–a step up from the Kinect, that allows gamers to use their eyes as controllers.
Eye tracking technology is been around for several years but only recently has it been made relevant and available to the commercial market.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.