Plink teams up with chain restaurants to offer Facebook Credits to diners.

Plink has launched a Facebook Credits-based loyalty program that rewards Facebook users for dining at chain restaurants. Once logged into the Plink program via their Facebook account and securely registering a credit or debit card, users earn Facebook Credits whenever a registered payment card is used at a participating restaurant. This seamless loyalty program rewards users automatically and doesn't require any loyalty cards, additional steps or training in restaurants.

With Plink's online-to-offline loyalty program, members can earn Facebook Credits at more than 25,000 locations across the U.S. It has teamed up with Dunkin' Donuts, Quiznos, Red Robin, Taco Bell and other chain restaurants and retailers. Plink was designed to be easy to implement and requires no point-of-sale integration, paper coupons, staff training, interruptions or delays to the normal customer transaction process. Plink's co-founder, Peter Vogel, said:

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in