Facebook Timeline Ads Show Your Clean Vs. Drug-Addicted Life
Innovative Israeli anti-drug ads utilize the new social network profile to show the benefits of sober living,
In a creative social media campaign, media agency McCann Digital Israel has used the new Facebook Timeline design to advertise for the Israel Anti-Drug Authority. Utilizing the split-screen layout, they created a profile for a fictional man called Adam Barak and compared pictures of him side-by-side over the course of a year.
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