Facebook Users With High Self-Esteem Prefer Targeted Ads [Headlines]

Facebook Users With High Self-Esteem Prefer Targeted Ads [Headlines]
technology

A recent study shows that users who feel good about themselves have a higher interest in personalized ads that pertain specifically to them.

Dory Carr-Harris, PSFK
  • 3 january 2012

Consumers are more likely to identify with brands’ ads when placed next to personal information on their Facebook pages, compared with on strangers’ pages, finds a new Journal of Consumer Researchstudy. What’s more, the higher the Facebook user’s self-esteem, the more positive his or her attitudes are likely to be toward the brand (if, that is, the ad relates to the self).

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