menu

Sesame Seed Braille On A Bun Promotes UK Fast Food Chain [Video]

Sesame Seed Braille On A Bun Promotes UK Fast Food Chain [Video]
Advertising

Wimpy's employs a innovative marketing campaign that targets the visually impaired people to spread the message of inclusiveness.

Yi Chen
  • 13 january 2012


To promote its recently launched menus in Braille, Wimpy’s fast food chain in South Africa created 15 unique burgers that could be identified by visually impaired people before they could taste it. The creative idea had a Braille message on the bun that was spelled out using individually placed sesame seeds. Each message was a description of the burger the consumer was about to enjoy.

The burgers were a delightful surprise to the visually impaired recipient and motivated them to speak out and blog about the campaign. In the end, the campaign reached over 800,000 sight-impaired people and successfully conveyed the message that “Wimpy is a place where everyone can feel at home.” The clever advertising idea was created by ad agency Metropolitan Republic in Johannesburg.

Watch the campaign video below:

Wimpy

+advertising
+Africa
+blind
+braille
+campaign
+Europe
+fast food
+home
+Marketing
+South Africa
+technology
+UK
+visually-impaired

More in home

home

Startup Aims To Bring Chef’s Tools To The Masses

Misen sells knives and other tools to consumers for less by skipping home goods retailers

23 October 2017
home

Nature-Inspired Rugs Portray The Effects Of Climate Change

Artist Fernando Mastrangelo's 'Reverence' collection for Edward Fields features landscape-inspired pieces

18 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

Derek McCarty discusses how hmbldt is changing attitudes around marijuana

September 27, 2017
No search results found.