#mom sends an automated call or text and a personalized message when you check-in.

Parenting is moving into the world of social media with the launch of a helpful new service from Foursquare called #mom. The service provides a simple and fun way for people to let their mom know where they are. After signing up at hashtagmom.com, you can add #mom to your Foursquare check-in along with a short accompanying message and choose whether to send her an automated call or text.

Simply enter her phone number and connect to Foursquare and your message will be sent to inform her you’ve landed safely, reached your destination, or just want to say hello. #mom was built by two programmers, Jeff Weinstein and Steve Pike.

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