Double-Decker Topshop Bus Takes Shoppers To New Location For Free
To promote its new store in Melbourne, the clothing retailer offers shoppers a convenient ride.
UK clothing retailer Topshop has devised a fun way to promote its new store in Melbourne, Australia: by offering free rides around the city on a branded London double-decker bus. Providing regular updates about its route on Twitter and Facebook, Topshop is also issuing passengers with a ticket that could offer instant prizes or gift cards.
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