To promote its new store in Melbourne, the clothing retailer offers shoppers a convenient ride.

UK clothing retailer Topshop has devised a fun way to promote its new store in Melbourne, Australia: by offering free rides around the city on a branded London double-decker bus. Providing regular updates about its route on Twitter and Facebook, Topshop is also issuing passengers with a ticket that could offer instant prizes or gift cards.

The Topshop tour bus is not only a boldly painted and highly visible mobile billboard for the brand, but also transports shoppers to its store on Chapel Street, South Yarra. The bus also offers free rides to some of Melbourne's top summer destinations, including the Fitzroy open air pool, St Kilda beach and Federation Square.

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