The Future Of Digital Music Is Video


PSFK interviews Daniel Koren of The Koren Ensemble discusses the importance of visual assets in spreading and promoting music.

Plus Aziz
  • 14 january 2012

Daniel Koren is a musician who believes in the power of viral video content to spread music. He leads a band, The Koren Ensemble, which has taken the promotion of their shows and songs to the next level by producing a handful of viral videos that aim to expand their audience. Having graduated from Berklee College of Music’s Composition program, Daniel moved to New York to develop his music career. PSFK caught up with the artist to chat about where he gets his inspiration from and what makes a video go viral.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.