PSFK interviews Daniel Koren of The Koren Ensemble discusses the importance of visual assets in spreading and promoting music.

Daniel Koren is a musician who believes in the power of viral video content to spread music. He leads a band, The Koren Ensemble, which has taken the promotion of their shows and songs to the next level by producing a handful of viral videos that aim to expand their audience. Having graduated from Berklee College of Music’s Composition program, Daniel moved to New York to develop his music career. PSFK caught up with the artist to chat about where he gets his inspiration from and what makes a video go viral.

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