Mindbloom lets users grow a virtual life tree based on improving their own strength and overall wellness.

With a host of new personal technologies and interactive platforms to help users track and improve their individual health and wellness hitting the market in recent months, entrepreneurs and software designers are jumping on board the ‘Quantified Self’ bandwagon. The movement, which believes in the idea of better living through data-driven insights, has shown growth beyond stat geeks and early adopters and seems poised to break out beyond its niche beginnings.

While existing products like the Fitbit merely capture statistics like hours slept and calories burned, new entrants have been building on this ‘track and report' model, integrating gaming elements and reward systems into their platforms to encourage continued participation and push positive behaviors. One such product, the Mindbloom Life Game, is accomplishing this by enabling users to grow and care for a digital tree, which represents the overall quality of their physical and emotional lives, through an online platform and an iPhone app.

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