Bally’s total Fitness has leveraged the capabilities of SoftKinect technology to install gesture-based interactive video walls at their gyms.

In our research for the Future Of Gaming report, the PSFK consulting team explored the ways developers are making games more compelling and accessible to a wider audience. One example example of innovation in Game Functionality and Systems is the Bally Total Fitness motion sensing interactive walls. US national health club operator Bally Total Fitness has leveraged the capabilities of SoftKinect technology to install gesture-based interactive video walls at their gyms which can be used to modify and improve exercise routines. Motion-sensing cameras embedded in 8ft tall monitors capture and track gym members’ movements, offering relevant advice and feedback. the screens also feature fitness and nutrition information, workout tips, and a ‘slimmed down’ image of the user to motivate them to continue working out.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in