Augmented reality apps fed directly into passenger windows can lead to more dynamic and engaging car rides

Long car rides, typically of the road trip variety can often be exhausting in their monotony and isolation. We don’t often think of car rides as anything more than a means of reaching a destination. We become disassociated with the other people, cars and environments that are inevitably surrounding us.

GM’s new Windows of Opportunity project was begun to explore innovative ways to use interactive technologies to create a more interesting driving experience. The project, which was inspired by psychological studies that show passengers typically feel disconnected from their environments, uses smart glass to generate augmented reality digital layers over passing landscapes.

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