How Google’s Ad Campaign Uses Emotions, Not Search Terms [Headlines]

How Google’s Ad Campaign Uses Emotions, Not Search Terms [Headlines]
technology

The tech company is embracing advertising and promoting new businesses like the Chrome browser and the Google Plus social network in order to find revenue beyond search ads.

Piers Fawkes, PSFK
  • 3 january 2012

The New York Times has an article on how the tech company is embracing advertising and promoting new businesses like the Chrome browser and the Google Plus social network in order to find revenue beyond search ads. Here’s an example of such an ad – it shows a surfer finding the perfect wave, a teenager becoming the youngest person to discover a supernova and a man installing solar panels.

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