The search giant's "Trusted Photographers" option makes the process of adding images to Places and Earth easier.

Google has extended its Business Photos program with a service called “Trusted Photographers”, which matches business owners and photographers to enable them to upload images that will appear on Google Maps and Google Places. This interesting self-service model helps the brand make progress on their project while shifting the work load from internal employees to non-employed talent.

Business Photos gives business owners an easy way to attract new customers using interactive, high-quality, 360-degree images of places on Google’s sites. The new website now lets them search for a Google Trusted Photographer in their area. They can email or call to schedule a time and agree on a price for the photoshoot at the business. Then they both collaborate on how best to capture the location and the photographer uploads the images to Google. Shortly after, a 360-degree panoramic view of the business will appear on Google Maps, Google Places and in Google search results. This self-service model is easier and quicker, and also supports photographers in the local community.

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