Googles Returns To Print Advertising To Reassure Users Abouts Its Privacy Policies

Googles Returns To Print Advertising To Reassure Users Abouts Its Privacy Policies
technology

Search giant buys newspaper and magazine space to educate users about its new privacy features and reassure them that it is a responsible and reputable company.

Sam McNerney
  • 19 january 2012

The worlds largest search engine is turning to print, the medium so many accuse it of destroying, for a new round of advertisements by M&C Saatchi worldwide. The ads are aimed at promoting Google’s latest safe browsing and privacy features to counter its touchy handling of private information. They are set to run in some of the most circulated newspapers and magazines in the United States including The Wall Street Journal, The New York Times, The Economist, USA Today, and Time.

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